A Jasper alternative built for newsletter writers

HeyNews trains on your past newsletter issues so drafts sound like you wrote them, not like AI. Native beehiiv and Kit; archive imports from Substack, Ghost, Mailchimp, and Medium.

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What it is

HeyNews is an AI writing tool for newsletter operators. It connects to your newsletter platform (beehiiv, Kit, Substack, Ghost, Mailchimp, Medium, or any platform with a public archive), reads every issue you have ever sent, and builds a Voice Profile from your tone, vocabulary, sentence patterns, and signature phrases. When you are ready to write your next issue, HeyNews pulls fresh stories from your sources, picks the most relevant ones, and drafts the issue in your voice for you to review and send.

Jasper is a general-purpose marketing copy tool. HeyNews is the newsletter-specific layer.

Honest comparison

What it does	Jasper	HeyNews
Voice training on your past content	Brand Voice from uploaded docs	Voice Profile from your past newsletter issues, automatic
Newsletter platform integration	None native	beehiiv (API), Kit (OAuth), archive imports for Substack, Ghost, Mailchimp, Medium
Pulls stories from your sources	No	RSS, blogs, social profiles, Reddit, Chrome extension
Performance learning loop	No	Reads open and click data, adjusts future drafts
Edition-type writers	One Brand Voice per workspace	Different writers per edition type
Blog post generation	Yes, strong template library	No, newsletter-only
Ad copy and landing pages	Yes	No
Team workspaces	Yes (Business plan)	Team plan, 10 publications
Starting price	$39/mo Creator, $59/mo Pro	$39/mo Hobbyist, $99/mo Starter, $299/mo Pro, $499/mo Team

When to choose Jasper over HeyNews

You write a lot of non-newsletter content (blog posts, ads, landing pages, product descriptions). HeyNews does not cover those formats.
You need a large template library across marketing surfaces and want to centralize all writing in one workspace.
You want a custom API integration into your existing marketing stack.
You are comfortable training Brand Voice on uploaded brand docs and do not have a newsletter archive to draw from.

When to choose HeyNews over Jasper

Your newsletter is a major part of your week and the drafts you generate in Jasper still do not sound like you.
You are on beehiiv, Kit, Substack, Ghost, Mailchimp, or Medium and want a tool that connects directly instead of asking you to paste content back and forth.
You spend 6 to 10 hours every week scanning sources, picking stories, and drafting. HeyNews handles all three.
You want different writers for different editions (Monday deep dive vs Friday roundup) without re-prompting every time.
You want the system to learn from open and click data after every send.

Pricing

Plan	Jasper	HeyNews
Entry	$39/mo Creator (1 user, basic Brand Voice)	$39/mo Hobbyist (5 issues/mo, 1 publication)
Mid	$59/mo Pro (multiple Brand Voices, full features)	$99/mo Starter (15 issues/mo, 2 publications)
Team	Business (custom, contact sales)	$499/mo Team (90 issues/mo, 10 publications, 100 AI revisions per draft)
Free trial	7-day free trial, no card required	14 days OR 5 issues, payment method required
Yearly discount	~20%	30% off any plan

Use cases

Industry roundup at scale

You run a weekly newsletter for 50,000 marketers covering AI tools. You spend Sunday afternoon scanning Twitter, Substack, and TechCrunch, picking 8 stories, and writing your take on each. HeyNews scores all stories from your sources against your audience, picks the 8 most relevant, drafts each one in your voice, and adds your hot takes. Sunday afternoon is back.

Curated link letter

You send a Friday "what I read this week" letter to 8,000 subscribers. HeyNews pulls from the 30 sources you follow, picks the 12 most relevant for your audience, drafts a one-paragraph commentary on each, and pre-writes the subject line.

Branded company newsletter

You are the marketing lead at a 50-person SaaS. You write a monthly customer newsletter that should sound like the founder, not the marketing team. HeyNews trains on the founder past blog posts and Substack archive, so the drafts match their voice without manual rewriting.

Multi-publication operator

You run two newsletters: a personal one in your voice and a company one in the company voice. HeyNews keeps separate Voice Profiles for each, so switching publications switches the writing style automatically.

FAQ

Does HeyNews replace Jasper?

Only for newsletters. If you also write blog posts, ad copy, and landing pages, you will keep Jasper for those formats. HeyNews focuses on the newsletter production layer end to end.

How does voice training compare to Jasper Brand Voice?

Jasper Brand Voice is trained on documents you upload. HeyNews trains automatically on the issues you have already sent through your newsletter platform. No upload step. The training data is the actual newsletter, not a description of it.

Can I import my Jasper Brand Voice into HeyNews?

No. HeyNews builds a Voice Profile from your newsletter archive directly. If your archive is connected, training happens on its own.

Is HeyNews more expensive than Jasper?

At entry tier, no. Jasper Creator and HeyNews Hobbyist are both $39/mo. The trade-off is depth: HeyNews does newsletter-specific work that Jasper does not (story selection, performance learning, native platform integration). If newsletters are a small part of your output, Jasper may still be broader. If newsletters are your main job, HeyNews pays for itself in hours saved.

Does HeyNews auto-publish?

No. Drafts are reviewed before send. We never auto-publish.

Can I use HeyNews if my newsletter is on a platform you do not natively integrate with?

Yes, if your newsletter has a public archive. HeyNews can import past issues from Substack, Ghost, Mailchimp, Medium, or any newsletter with a public web archive. Voice training works the same way.