A Hoppy Copy alternative for operators who already have an ESP
Hoppy Copy bundles AI writing with its own email platform, and the price scales with your subscriber count. HeyNews is a flat-priced AI layer from $39/mo on top of the beehiiv, Kit, or Substack you already run, trained on your real archive automatically.
What it is
HeyNews is an AI newsletter writer for creators and operators on beehiiv, Kit, Substack, Ghost, Mailchimp, or Medium. It connects to your platform, imports your recent issues (up to 50 from a public archive), and builds a Voice Profile from your tone, vocabulary, sentence patterns, and signature phrases. It pulls fresh stories from your sources (RSS, blogs, social profiles, Reddit, saved articles), scores each one against your audience, and drafts your next issue. You review, edit, and send from your existing platform.
Hoppy Copy is a four-tier bundle: AI writing plus its own ESP plus forms plus automations plus competitor monitoring. Start costs $119/mo billed monthly, or $99/mo on yearly billing, for 3,000 subscribers, according to Hoppy Copy's pricing page (checked October 11, 2026). The price rises with tier and subscriber count, and a Managed done-for-you option starts at $499/mo. HeyNews is one job done well, sitting on top of the platform you already trust, at flat pricing that does not move with your list size.
Honest comparison
| What it does | Hoppy Copy | HeyNews |
|---|---|---|
| Voice training source | Brand voice from a sample you paste in (an email, blog post, or social post) plus tone notes | Voice Profile from your real past issues, automatic on connect |
| Newsletter platform integration | Its own ESP, or export to Mailchimp, HubSpot, Constant Contact, or Zapier | beehiiv import and unsent drafts in beehiiv (paid beehiiv plan); Kit import (OAuth); archive import for Substack, Ghost, Mailchimp, Medium |
| Story sourcing | RSS, blogs, videos, courses, social, community feeds | RSS, blogs, social profiles, Reddit, browser extension, with relevance scoring per audience |
| Performance learning loop | Subject lines and content tuned automatically for opens and clicks | Uses beehiiv or Kit opens and clicks to rank stories and suggest subject lines |
| Brand voices / writers | 3 brand voices on Start, 5 on Platform, unlimited on Enterprise | Separate AI Writers for different editions, set up by HeyNews |
| Competitor email tracking | 10 competitors tracked on Start, 50 on Platform | No |
| Forms, automations, ESP | Bundled (replaces Mailchimp/Flodesk-style tools); subscriber-based pricing | Not included; you keep beehiiv/Kit/Substack for sending |
| Done-for-you option | Managed tier at $499/mo includes 2-3 human-polished newsletters/mo and a dedicated account manager | Yes, scoped by call as a managed service; the software itself is self-serve |
| Multi-publication support | Up to 3 workspaces on Platform, more on Enterprise | Up to 10 publications on Team, separate Voice Profiles each |
| Pricing model | Subscriber-based; price scales as your list grows | Flat per plan; price does not move with subscriber count |
| Entry price (3,000-subscriber list) | $119/mo Start billed monthly, or $99/mo on yearly billing | $39/mo Hobbyist (flat; 14-day trial) |
Hoppy Copy details are according to Hoppy Copy's brand voice help article, Hoppy Copy's export help article, Hoppy Copy's homepage, and Hoppy Copy's pricing page (checked October 11, 2026).
When to choose Hoppy Copy over HeyNews
- You want one platform for AI writing AND your ESP AND forms AND competitor monitoring, and you are willing to migrate your list to get it.
- You actively use the competitor email swipe-file (10 competitors on Start, 50 on Platform) and want it sitting next to your composer.
- You want a hybrid done-for-you tier (Managed at $499/mo) that includes 2-3 human-polished newsletters per month and a dedicated account manager.
- You do not have a strong existing newsletter archive on a platform like beehiiv or Substack to train on.
When to choose HeyNews over Hoppy Copy
- You already publish on beehiiv, Kit, Substack, Ghost, Mailchimp, or Medium and do not want to migrate your list to a new ESP.
- You want voice training to start automatically from your sent issues, without setting up voice samples and notes.
- You want HeyNews to find the stories from your real source feeds and score them against your audience, not a bundled curation feature.
- You only need the AI layer and want flat pricing that does not climb as your subscriber list grows.
- You want the next draft informed by what worked in the last send on your existing platform.
Pricing
| Plan | Hoppy Copy | HeyNews |
|---|---|---|
| Entry (3K subscribers) | $119/mo Start ($99/mo yearly) | $39/mo Hobbyist (5 issues/mo, 1 publication) |
| Mid (3K subscribers) | $249/mo Platform ($199/mo yearly): 3 workspaces, 5 brand voices, white-glove setup | $99/mo Starter (15 issues/mo, 2 publications) |
| Done-for-you | $499/mo Managed ($399/mo yearly): 2-3 human-polished newsletters/mo, dedicated account manager | Custom quote for a managed service; no published monthly price |
| Top tier | Scale / Enterprise: custom; dedicated IP, custom AI models | $499/mo Team (90 issues/mo, 10 publications, 100 AI revisions per draft) |
| Free trial | 7-day free trial, no credit card required | 14 days OR 5 issues, payment method required |
| Pricing model | Scales with subscriber count (3K, 5K, 10K, etc.) | Flat per plan, regardless of subscriber count |
| ESP fees | Bundled into Hoppy Copy price | Separate (you keep your existing ESP plan) |
Hoppy Copy details are according to Hoppy Copy's pricing page (checked October 11, 2026).
Hoppy Copy Start at $119/mo (or $99/mo billed yearly) is competitive with HeyNews Starter at the 3,000-subscriber tier, but Hoppy Copy's price increases as your list grows because it includes the ESP. HeyNews stays flat regardless of subscriber count.
Use cases
The beehiiv operator with $40k MRR and 50k subscribers
Your audience and revenue live in beehiiv. Sending through Hoppy Copy would mean moving your list, your sending domain, and your billing, and its price rises as your list grows. HeyNews plugs into your existing beehiiv account via API at flat pricing.
The Kit creator who already has 30k subscribers
Kit handles your sequences, forms, and audience tagging. HeyNews handles the weekly broadcast that keeps your list warm. You skip the ESP migration and the subscriber-tier price escalation, and only pay for the AI layer.
The Substack writer comparing Hoppy Copy and HeyNews
Hoppy Copy's plans include its own ESP, so part of what you pay for goes unused if you stay on Substack and export drafts out. HeyNews trains on your Substack archive from $39/mo flat and works with the Substack publishing flow you already have.
The marketing team that wants AI without re-platforming
You picked your ESP for deliverability and team workflow reasons. Replacing it for an AI feature is the wrong trade. HeyNews adds the AI layer without changing how email gets sent or how billing scales.
FAQ
How much does Hoppy Copy actually cost?
At a 3,000-subscriber list, Hoppy Copy Start is $119/mo billed monthly or $99/mo on yearly billing, according to Hoppy Copy's pricing page (checked October 11, 2026). Platform is $249/mo (or $199/mo yearly). Managed, the done-for-you tier, is $499/mo (or $399/mo yearly). Scale/Enterprise is custom. Prices rise with subscriber count because Hoppy Copy bundles the ESP.
Does HeyNews send email like Hoppy Copy does?
No. HeyNews does not include an ESP. You keep beehiiv, Kit, Substack, or your current platform for sending. HeyNews is the AI layer that drafts your next issue.
Is HeyNews cheaper than Hoppy Copy?
At 3,000 subscribers, Hoppy Copy Start ($119/mo monthly, $99/mo yearly) costs more than HeyNews Hobbyist ($39/mo flat) and about the same as HeyNews Starter ($99/mo flat). Further up, Hoppy Copy Platform ($249/mo) costs less than HeyNews Pro ($299/mo), and Managed ($499/mo) matches HeyNews Team ($499/mo) at that list size. Hoppy Copy's prices rise as your list grows; HeyNews stays flat.
Hoppy Copy advertises 25% more opens. Does HeyNews make the same claim?
No. The 25% figure comes from Hoppy Copy, according to Hoppy Copy's homepage (checked October 11, 2026), and compares its customers with the industry average. HeyNews does not make a percentage claim because open rate depends on your audience, list hygiene, and platform. HeyNews adjusts future drafts based on your actual open and click data, but we will not promise a specific lift.
How does voice training compare?
Hoppy Copy builds a brand voice from a sample you paste in, such as an email, blog post, or social post, plus tone notes, according to Hoppy Copy's brand voice help article (checked October 11, 2026). Past emails can go into Brand Memory through an RSS feed or CSV, according to Hoppy Copy's help article on past emails (checked October 11, 2026). HeyNews builds your Voice Profile automatically from the issues you have already sent through your existing newsletter platform.
Can HeyNews replace my ESP?
No. HeyNews is intentionally not an ESP. We work with the platform you already use because the cost of migrating an audience is high and the deliverability risk is real.
Does HeyNews offer a done-for-you tier like Hoppy Copy Managed?
Not as a published tier. HeyNews itself is self-serve software. For company newsletters, the managed Company Newsletter is scoped by call, and your team approves every issue before it is sent. If you want a service team with human-polished drafts at a published monthly price and a dedicated account manager, Hoppy Copy Managed ($499/mo) is one option, and Potions is another (see /alternatives/potions).
Does HeyNews have competitor email monitoring?
No. If competitor email swipe files are central to your workflow, Hoppy Copy is the better fit (10 competitors tracked on Start, 50 on Platform). HeyNews focuses on your sources, your voice, and your performance loop.
What is the trial?
14 days or 5 generated issues, whichever comes first. Your card is charged on day 14 unless you cancel. You can cancel from Account settings.
Sources
Facts about Hoppy Copy on this page come from pages Hoppy Copy publishes itself. Each link shows the date it was last checked.
- Hoppy Copy's pricing page, checked October 11, 2026
- Hoppy Copy's homepage, checked October 11, 2026
- Hoppy Copy's brand voice help article, checked October 11, 2026
- Hoppy Copy's help article on past emails, checked October 11, 2026
- Hoppy Copy's export help article, checked October 11, 2026
Keep your ESP. Add the AI layer.
HeyNews trains on your real archive at flat pricing. No list migration, no ESP swap, no subscriber-tier price climb.
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