How HeyNews doubled revenue and cut content costs by 50%+ for This Week in Social Media
Joshua Parkinson shares how HeyNews helped This Week in Social Media double revenue, cut costs, and transform into a self-sustaining media business.
HeyNews doubled our revenue and slashed our content costs by 50%+. We went from publishing once a week to four times a week, transforming TWISM into a self-sustaining media business that practically runs on autopilot.
Joshua Parkinson is the founder of This Week in Social Media (TWISM), a media business that covers social media marketing. TWISM publishes news and analysis for marketers working in the space.
The challenge: high costs and time-consuming content creation
Before partnering with HeyNews, Joshua was spending over 20 hours each week personally managing content creation. That capped TWISM at one publication per week. Combined with high content costs, it made scaling into a self-sustaining business hard.
What used to take 20+ hours of my time each week now takes almost none — all thanks to HeyNews's end-to-end management.
Monetization was the other gap. TWISM had sponsors, but the ad sales and packaging needed work to command higher value and keep placements native and non-intrusive.
The solution: end-to-end management with HeyNews
Joshua turned to HeyNews to take the operational load off his plate. HeyNews handled content sourcing, writing, monetization, and growth.
That freed Joshua to focus on strategy instead of day-to-day execution. A big part of the work was monetization, particularly the ability to build premium sponsor packages and keep ad placements native so reader trust held up.
The biggest unlock? Their approach to monetization and sponsor relationships. They didn't just bring in sponsors — they built premium packages that command top dollar from brands who recognize the value of our audience.
The results: doubled revenue and a self-sustaining business
TWISM doubled its revenue and cut content costs by over 50%. Publishing frequency went from once a week to four times a week, which lifted engagement and reach.
Joshua's personal time on the newsletter is close to zero, which frees him up to focus on growth. TWISM runs as a self-sustaining media business on autopilot, and the editorial quality readers expect is intact.
HeyNews didn't just help us grow — they helped us build a real business. If you're serious about scaling your newsletter without sacrificing quality, they're the partner you want.
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